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Topic page for V Festival at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of V Festival articles and analysis
McDonald's, Aussie and Weetabix to activate at V Festival
Festival goers at this year's Virgin Media's V Festival can sample ice cream from McDonald's, breakfast with Weetabix and enjoy
Cadbury to launch festival activations to celebrate singles range
Cadbury is staging a series of experiential activities at UK festivals across the summer, part of its new 'Singles Sensations'
Top five experiential stories of the week
Our V Festival round-up, Brewdog's beer-themed dinners and Jaguar Land Rover's experience store made it into the list of the
In pictures: McDonald's, Boots and Smirnoff at V Festival 2016
Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)
Weekender: V Festival, Nike's Unlimited You, Old El Paso
Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.
Virgin Media scraps Louder Lounge hospitality area at V Festival
Virgin Media, the headline sponsor of V Festival, will not be hosting its Louder Lounge VIP hospitality area at this
Cadbury creates immersive chocolate experience for UK festivals
Cadbury is hosting an experience at festivals around the UK that celebrates its Cadbury Singles range, using five 'rooms' in
Itch Experience's Mike White on the agency's rebrand and content focus
Mike White, managing director at the newly rebranded Itch Experience, reveals the reasoning behind his decision to rebrand the business,
Five of 2015's best photo booth activations
The photo booth played an important part in brands' experiential activity throughout 2015, with the likes of Gocompare.com, Moonpig and
My Event World - Mike White, Itch
Mike White, the co-founder of Itch, spoke to Event about how the agency came to be, his 13-year involvement with
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